Our PureSight analysts report a huge uptick in a new trend, especially on TikTok: cartel showcasing.
Although it’s not so much a challenge, the worrying surge in glamorizing cartel life (known as ‘Cartel TikTok’) racks up thousands of views daily.
This type of ‘cartel marketing’ is at best, unsettling and disturbing, and at worst, normalizes a violent, criminal organization – in the hopes of getting some new recruits.
The Dangers of Cartel TikTok
There are two main dangers to children being exposed to Cartel TikTok activities.
The first, lowest-touch form of danger comes from the way the TikTok algorithm works. Since most TikTok users’ first exposure, and possibly interaction, would be from a Cartel boat chase that went viral, the TikTok algorithm would then show further Cartel-related content.
This is just how the algorithm works: it sees something a user likes, and strives to show them the most relevant (and closest) content to that possible, to promote user engagement and in-app time.
At worst, Cartel Tiktok fails to show a truthful and honest depiction of cartel life, seeking to attract new, impressionable recruits thanks to the ‘fun’ displayed in the videos: a young man, grinning and ‘flossing’ while carrying an AK47, rather than the bloodshed and death that’s more of a realistic feature of cartel life.
How to Protect Your Kids from Cartel TikTok
Practical strategies include –
Protect Your Kids from the Cartel TikTok with PureSight
Get near total peace of mind (well, online anyway!) with what your kids digitally consume with PureSight.
You’ll be able to easily allow your kids the online freedom to browse, while receiving notifications to your own device should something be inappropriate or crossed a line you’ve set.
You’ll be able to set your own advanced content monitors, social media monitoring and app monitoring – such as TikTok. You’ll then receive real-time updates of your child’s online activity posing some kind of threat, and be able to decide your course of action – block, restrict, or take it offline with your child.
Block or restrict access to whatever you deem inappropriate for your children. You can block cartel hashtags, or anything related to these. Should your child access these still, you’ll get a notification, and then it’s up to you to block or restrict the offending content.
Part of TikTok’s danger to children is that the app makes it super easy to share content across other channels and platforms, meaning you need to keep an eye on anything and everything, all at once.
Luckily, PureSight’s social media monitoring helps you to track topics of conversation across all popular messaging and social platforms (including WhatsApp, Instagram, Facebook messenger and so on), meaning you’ll receive a notification…so you don’t have to ‘snoop’ on your kids’ conversations yourself.
If you’d prefer a more holistic method of monitoring, you can easily restrict the amount of time spent per app or game: easily limit your child’s TikTok time per day, or set blackout times where they won’t be able to access the app. You could also choose to block those apps altogether on your child’s devices.
Although TikTok will always come up with questionable viral content (so is the inevitability of an unregulated app), it’s something as seemingly innocuous as Cartel TikTok that is altogether far more insidious and dangerous to our children.
The added danger of Cartel TikTok is how out of context the situations it depicts are, and therefore how easily impressionable our children can be in the face of this type of content.
Keeping your kids safe from the dangers and propaganda of the Cartel TikTok starts with PureSight’s monitoring tools. Since your kids have a right to their own private life online, you need to walk the fine line between being an aware and digital parent, and allowing them enough freedom to not feel hampered by you.
In either case, your kids need you to contextualize, explain and keep them safe – and that all begins with PureSight.