When One Video Moves a Country: 10 Days from Viral Video to Law – What’s Next?

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In the last week and a half, Brazil moved fast: a huge public debate about “adultização” (pushing kids to act like adults online), arrests, and a bill pushed forward quickly. This shows the topic is urgent, but we also need to act wisely, not only fast.

What happened – 10-day timeline:

  • August 6 – YouTuber Felca posts a long video on “adultização.” It goes viral and starts a national conversation.
  • August 11 – Reports say there are active investigations and that some accounts were removed. The story leads the news.
  • August 15 – Influencer Hytalo Santos and his spouse are arrested as part of cases tied to harm and exploitation of minors.
  • August 19 – The Chamber of Deputies approves fast-track status for a child online-safety bill.
  • August 20–21 – The main draft passes in the Chamber, and the bill goes back to the Senate for more debate.

What we do need: smart rules + one global device standard

We should build an open, global standard for child safety on devices, made by regulators, operating-system makers (iOS/Android/Windows/macOS/ChromeOS), device makers, platforms, and child-safety companies. Key ideas:

  • One clear approach across apps and platforms: not a patchwork where every app has different settings and parents must search in each one to protect their kids.
  • Built-in OS tools for child-risk and wellbeing signals (chat, media, location, screen time), with parent choice to turn them on and to turn them off.
  • Parent-approved oversight by trusted child-safety services: the standard should let certified services, with the parent’s permission, watch for risk signals across apps/devices and raise quick alerts when a child needs help or attention.
  • Privacy by design: do as much as possible on the device, keep only the data you need, use strong encryption, and store data safely (on device and/or secure cloud).
  • Clear and checkable: exportable logs, strong security rules, and independent labs to test and certify.
  • Works well with others: a shared way to handle key features (filtering, risk signals, parental controls) so parents can switch providers without losing basic functions.
  • Right duties for platforms (age checks, exposure limits, reporting paths), aligned with the device layer so nothing falls through the cracks.
  • Simple success metrics: fewer cases of harm, faster response times, and better alerts (fewer false alarms and fewer missed cases), plus real gains in child wellbeing.

Bottom line

Brazil’s wake-up call is important, and it’s a chance to do better. Let’s turn this energy into a single, comprehensive standard on devices plus balanced rules for platforms. We can truly protect kids, without putting impossible pressure on parents and without killing innovation. One clear standard, plus parent-approved oversight by trusted safety services, can make it practical to spot risks and alert parents when they need to step in.

I’d love to hear your thoughts: what principles would you add to such a standard?

 

Royi Cohen

CEO @ PureSight | Global expert on Online Child Safety, developing platforms and services for the global market.
regulation, Sexting, social media
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