The School’s New Paradox: Legally Accountable for Bullying, But Blind to the Data

February 2, 2026

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Knowing Your Child in the Physical World Is Only Knowing Half of Your Child

January 20, 2026

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I recently watched a powerful interview on the Shawn Ryan Show with Elizabeth Phillips, and it stayed with me.

Elizabeth is the founder of No More Victims and Executive Director of the Phillips Foundation. Her mission is personal: her younger brother, Trey, died by suicide in 2019 after childhood sexual abuse at Kanakuk Kamps. The abuse was hidden for years because of a strict NDA.

When someone with her experience speaks, every parent should listen.

How Predators Use “Innocent” Apps Like Venmo

Elizabeth explained something every parent needs to understand:

Predators no longer hide in dark corners of the internet. They use the same apps our kids use every day.

Venmo is one example.

Teens use it to split bills or get paid for babysitting. But Venmo mixes a digital wallet with a social feed, and that gives predators an easy way in.

Here’s how the grooming often starts:

👉 A small payment from a stranger
👉 A friendly compliment about the teen’s profile photo : “You look like you could be a model.”

If the teen replies, the predator pushes further.

👉 A bigger payment
👉 A request for a “more personal” photo

Not sexual at first. Just “exclusive.”

But the moment that photo is sent, the tone changes. Flattery becomes pressure. Requests become threats.

This is how Sextortion starts, blackmail that traps kids in fear and shame.

Silence Makes Everything Worse

Elizabeth’s story about Trey teaches an important lesson:

Abuse grows in the dark.

Whether it’s hidden by an NDA or hidden inside an app, the result is the same: The child feels alone.

And this is the reality of modern parenting.

We would never let our child walk alone into a dangerous neighborhood. But when we give them a smartphone, we unknowingly open a direct channel to anyone, good or bad.

Many apps are too complex for parents to set up safely. And kids end up navigating the digital world on their own.

The Couch Illusion

A child can be sitting right next to us on the couch… and still be facing a serious threat online.

We often have no idea:

Who they talk to
What content they see
Whether someone is trying to groom them

Being in the same room is no longer enough.

Parents Don’t Need to Spy – They Need Visibility

Parents today face challenges our parents never had.

We don’t want to invade our child’s privacy. We just want to know when something is wrong, so we can step in.

This is why, in PureSight , we built Surfie.

Not as a firewall. But as a tool that gives parents the visibility they need:

✅ Detects grooming, sextortion, and bullying in real time
✅ Alerts parents when kids are exposed to harmful content
✅ Shows which apps they use and if they are age-appropriate

Surfie doesn’t replace parenting. It supports it.

Breaking the Silence Together

Elizabeth Phillips is working hard to change laws and stop the silence that destroyed her brother. As parents, builders, and leaders, we need to make sure that same silence doesn’t happen in our homes.

Our children live in two worlds today:

🌍 The physical world
💻 The digital world

To protect them, we must be present in both.

Let’s make sure no child faces these dangers alone.

Tags: cyberbulllying, Cyberbullying, Digital Parenting, prevention, safe internet use, social media

Online Grooming Doesn’t Start With Danger, It Starts With Conversation

January 12, 2026

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Recently,Lori Fullbright, News On 6 Anchor & Crime Reporter, shared a clear and important breakdown of the actual scripts predators use during online grooming, how they initiate contact with children on social platforms, how trust is slowly built, how manipulation escalates, and where it can ultimately lead.

What stood out most is something many parents, and even professionals, underestimate:

Grooming is a process, not an event. It doesn’t happen in a single message. It can take weeks or months for the situation to become visibly dangerous.

That delay is exactly what makes it so effective, and so hard to detect.

Here’s the uncomfortable reality of modern parenting:

The moment we give a child a smartphone and access to social platforms, we’ve effectively createda virtual front door with a public sign.

Strangers don’t need to pass through our home. They don’t need to meet us. They can start a direct, private conversation with our childwhile the child is sitting right next to us on the couch.

This invisible access gap is one of the defining challenges of parenting in the digital age.

And it’s precisely the problem that led us to build Surfie.

Surfie was designed around a simple but powerful idea: Parents can’t protect what they can’t see.

By monitoring conversational patterns across social platforms and identifying early signs of grooming and manipulation, Surfie helps parents know when awareness is enough and when intervention is required.

Yes, delaying young children’s entry into social platforms is ideal. But it’s no longer sufficient.

Social platforms are embedded in daily life. Which means parenting itself must evolve , from supervision based on proximity, to protection based on insight.

Thought leadership today isn’t about asking whether kids should be online. It’s about asking whether we’re giving parents the tools they need once they are.

🔔 Call to Action – Responsibility Looks Different for Each of Us

This conversation matters, but the responsibility looks different for each of us:

👨👩👧 Parents

👉 Start conversations early, before the first red flag appears
👉 Stay involved beyond screen-time rules
👉 Don’t assume physical proximity equals digital safety

🏫 Educators

👉 Align regulation with how children actually communicate today
👉 Shift focus from reaction to prevention

🛡️Insurers

👉 Treat online harm as a preventable risk, not just a claim
👉 Invest in early-detection and family-protection models

🧠 Platform Leaders

👉 Design child safety as a default, not an add-on
👉 Detect grooming patterns early, before escalation

Let’s stop reacting late and start preventing early.

Because online safety doesn’t fail suddenly.

It fails slowly, when no one is watching.

Tags: Digital Parenting, grooming, Online predators, safe internet use, Sexting, social media

The Illusion of Safety: Why Parental Intuition is No Longer Enough in the Digital Age

December 29, 2025

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I recently came across a disturbing news report that every parent needs to read. In Israel, a mother’s intuition saved her 10-year-old son from a predatory situation involving his own teacher. The mother noticed messages arriving at odd hours, spotted behavioral changes in her child, and decided to investigate. She discovered a stream of inappropriate, intimate messages sent by an authority figure the child trusted.

This mother saved her child, and she deserves credit. But this story is scary. It proves that keeping kids safe today is very difficult.

The “Living Room” Paradox

We live in a time where the concept of “safety” has fundamentally shifted. In the past, if our children were sitting on the sofa next to us, we knew they were safe. Today, that physical proximity is an illusion.

A child can be sitting two feet away from their parents, safely inside their home, yet be virtually transported to a dangerous environment. They could be dealing with cyberbullying, exposed to toxic trends, or, as in the recent news story, being groomed by a predator.

The scary reality is that for every parent who manages to catch that one suspicious message in time, there are countless others who might miss it. And it isn’t their fault.

The Data Overload Challenge

Let’s be realistic about the digital landscape our children inhabit. The average child receives and sends hundreds of messages a day across WhatsApp, Instagram, TikTok, and gaming chats.

Expecting a parent to manually read through every single line of text to find a potential threat is not only invasive to the child’s privacy, but it is also practically impossible. It is like trying to find a specific grain of sand on a beach.

If we rely solely on manual checks or “lucky” intuition, we are leaving our children’s safety to chance.

Bridging the Gap with AI

This specific challenge is the driving force behind PureSight and our solution, Surfie. We realized early on that parents don’t need to see everything; they need to see what matters.

We developed Surfie to act as a smart digital filter. Using advanced Artificial Intelligence, the system monitors social platforms and messaging apps, but it doesn’t just record text, it analyzes context.

Event Detection: The AI is trained to recognize the distinct patterns of cyberbullying, predatory grooming (pedophiles), and distress.
Contextual Awareness: It distinguishes between friendly banter and dangerous interactions.
Real-Time Alerts: Instead of handing the parent a transcript of 500 messages, Surfie stays silent until a red line is crossed.

How Technology Could Have Changed the Narrative

Returning to the story of the 10-year-old boy: Had a solution like Surfie been active on his device, the outcome wouldn’t have depended on the mother noticing a late-night notification.

The system would have analyzed the content of the conversation. It would have flagged the inappropriate language and the suspicious nature of the dialogue coming from an adult figure. The mother would have received an immediate alert on her phone, showing her the specific problematic exchange, allowing her to intervene instantly, perhaps even weeks before she eventually did.

Moving From Reaction to Prevention

As parents, we provide our children with smartphones to keep them connected and safe. Yet, without the right tools, those same devices open a door we cannot easily close.

We need to normalize the use of digital parenting tools not as “spying,” but as essential safety gear, like a seatbelt or a bicycle helmet. Solutions like Surfie are designed to respect the child’s privacy while ensuring that when a threat arises, the parent is the first to know.

We cannot control the internet, but we can control how we equip ourselves to handle it. Let’s take the burden of “luck” out of the equation.

Tags: cyberbulllying, Digital Parenting, online child safety, prevention, regulation, safe internet use

The iPhone vs. Android Debate: It’s Not Just About Preference, It’s About Our Children’s Safety

December 24, 2025

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At the Cohen household, there is a long-running debate about the “supreme” mobile operating system. My wife is a devout iPhone user, while I am firmly in the Android camp. Neither of us has successfully converted the other.

These differences are reinforced daily by the distinct User Interfaces of each platform. I find it just as difficult to operate her device as she does mine. It’s a friendly disagreement, and truthfully, we manage to live in peace despite this technological divide.

However, when we shift the context from adults to children, the differences between these two platforms stop being a matter of taste and start being a matter of safety.

As the CEO of PureSight , where we specialize in protecting children online, I see a fundamental contrast in philosophy between the two giants:

Apple prioritizes a “walled garden” approach to privacy. While noble in theory, this policy severely limits third-party applications’ ability to provide robust child protection services.
Google, on the other hand, adopts a policy that balances privacy with parental choice. They have established strict guidelines: apps can request monitoring permissions, but they must transparently explain what is being accessed and why. If a parent chooses to grant those permissions to protect their child, the OS allows it.

The Result: On an Android device, we can run child protection services that are significantly more effective, practical, and deep than what is possible on an iPhone. The proof is in the market – virtually all dedicated “safe phones” for kids available today are built on the Android platform, not iOS.

The Social Pressure vs. Online Child Safety

This creates a massive challenge for parents, particularly in markets like the US where the iPhone is a status symbol. Parents face immense pressure to provide their children with iPhones to avoid social exclusion (the “Green Bubble” stigma). Yet, by doing so, they inadvertently back themselves into a corner with very limited tools to monitor and protect their children in the digital social sphere.

A Regulatory Blind Spot

Current regulatory discussions on child safety are heavily focused on blocking access to social platforms. While well-intentioned, I believe this misses a crucial opportunity.

Instead of just trying to ban usage, regulators should demand that OS providers (specifically Apple) open up their APIs to legitimate child safety vendors. We need the ability to monitor and protect children on the device level – capabilities that the OS providers themselves are not fully offering.

The Privacy Paradox: The Life360 Example

Critics often cite strict privacy as the reason for locking down devices. But do parents actually prefer total privacy over safety?

Look at Life360, a location service with over 90 million users, mostly families. As a public company, they have disclosed that the data collected from their free-tier users (about 97% of their base) is sold to third parties to fund the operation. Despite the known trade-off between privacy and utility, millions of families use it daily.

The lesson? Parents are willing to share data if it means keeping their children safe.

Driving Change: The “First Phone” Opportunity

Let’s be realistic: attempting to switch a teenager from an iPhone to an Android is virtually a “mission impossible” due to social dynamics. However, parents hold the power when purchasing the very first smartphone, typically around age 10.

This is the precise moment when children take their first steps into the digital world, a critical stage where deep parental involvement and guidance are essential, not optional. Therefore, I strongly recommend utilizing this window of opportunity to ensure their first device is Android-based. It is the most effective way to guarantee you have the necessary tools to guide and protect them during these formative years.

Let’s prioritize safety over status.

Tags: Digital Parenting, online child safety, safe internet use, social media

Jonathan Haidt, Pac-Man, and What Parents Are Missing

December 21, 2025

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Like many parents, I recently received a message from my wife with a link to a podcast by Jonathan Haidt. She sent it with a note of deep concern about how the digital world is affecting our young daughters.

It was ironic. Why? Because I am the CEO of PureSight, a company that builds tools to help parents navigate exactly these challenges.

Haidt himself notes that most of his book’s buyers are mothers. They are often the first to spot these behavioral changes in children and bring this critical discussion to the family table.

The “Kids These Days” Trap

I agree with Haidt on one fundamental point: our kids are behaving differently because of screens and social media. These are challenges that previous generations never faced.

However, I believe his analysis is missing something.

Older generations always complain about “the youth of today.” I am Gen X, and there is a famous joke about my generation:

“If Pac-Man had affected us as kids, we’d all be running around in dark rooms, munching pills and listening to repetitive electronic music.”

Technically? Maybe it was true. We played video games, and later we went to dark clubs. But in the end, we turned out okay.

I believe our kids will be okay too. The digital world gives them amazing advantages we never had. Yes, there are new challenges, but we need to adapt, not panic.

Don’t Blame the Government, Empower the Parents

The biggest piece missing from Haidt’s view is the role of the family.

He focuses heavily on tech giants and asks the government for more regulations. He implies that parents are helpless against these companies.

But history shows that bans don’t really work. When Facebook required users to be 13+, it didn’t stop children. It just taught them to lie about their age to open an account.

Guidance over Bans

I believe it is safer for us to know where our kids are online. If we simply ban platforms, children will move to “underground” apps where we cannot help them.

Our job as parents is to educate, guide, and protect, just like we teach them to cross a busy street.

Digital life is here to stay. Our kids are not ready to face it alone; they need our compass. I believe in a balanced approach:

Allow them to enter the digital world.
Equip parents with tools to monitor activity and get alerts if the kids encounter dangerous content.

Looking to the Future

Serious incidents do happen online, and we must remain alert. But we should not try to turn back time.

I am confident that in a few years, we will look at this generation’s achievements with pride. And inevitably, they will grow up to stress about the changes facing their own children. 😊

Tags: online child safety, parenting, safe internet use

Why “Parental Control” Is No Longer Enough – And Why We Must Shift to Online Child Safety

November 17, 2025

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In marketing, we know that when a product enters a new market first, its name often becomes the name of the entire category. Think of Zoom, it became the generic term for video conferencing, even when people were actually using Teams, Google Meet, or another platform.

In the world of child protection online, a similar thing happened. For many years, the category has been known as “Parental Control.” It’s a term born in the early days of the industry, when solutions focused mainly on web content filtering.

But after more than a decade in this field, and as a father of four (not so little) kids. I’ve never truly connected to the idea that a parent’s role is to control their children.

Our children are not robots. And I don’t believe that controlling them is the goal. Our role as parents is to educate, guide, and protect, while helping them gradually grow into independent, responsible digital citizens.

We Chose a New Term: “Online Child Safety Service”

At PureSight, we have chosen to move away from the old terminology. We refer to our solution as an Online Child Safety Service, because it reflects what modern families actually need today:

Not control.
Not restriction for the sake of restriction.
But involvement, awareness, and timely guidance.

The digital world has changed dramatically. If once the main risk was inappropriate websites, today the challenge is very different:

📱 Kids spend far less time “browsing the internet.”
📲 And significantly more time inside dedicated social, gaming, and messaging platforms.

This shift created an entirely new reality for parents.

The New Parenting Challenge

Every parent knows this moment:

You’re sitting in the living room with your child. They are next to you, holding a smartphone. Yet you have no idea:

Who they are talking to
What content they’re seeing
What conversations they are involved in
Or what is happening inside those apps

This lack of parental visibility is not a small issue. It removes a parent’s ability to guide, support, and protect. And that is a fundamental problem.

Regulation Is Coming – But Often Focused on Yesterday’s Problems

Across the world, more governments are realizing their responsibility to protect children online. This is encouraging, but many of these regulatory efforts still focus on yesterday’s challenges:

Traditional content filtering
Age-based blocking of entire platforms
Attempts to isolate children from digital life altogether

But as I’ve said before: I don’t believe full isolation is the answer.

Social platforms are the “digital roads” of our time. Just like real roads, we can’t keep children away from them forever.

We don’t ban kids from crossing the street.
We teachthem how to cross safely.
We hold their handwhen they’re young.
And gradually, as they mature, they learn to navigate it on their own.

The digital world demands the same approach.

Modern Child Safety Must Focus on Social Platforms

To truly protect children today, safety solutions must be able to:

✔️ Monitor online interactions in social platforms
✔️ Detect risks early
✔️ Alert parents when intervention is needed

Because the real threats today are:

Cyberbullying
Predators initiating contact with children
Harmful content and dangerous trends
Emotional pressure or manipulation
Exposure to age-inappropriate material

Parents don’t need to “control” their kids.

They need awareness.
They need timely information.
They need the ability to remain involved, without intruding, and without breaking trust.

Our Mission at PureSight

At PureSight , this has been our mission from day one:

To empower parents with the right insights at the right time , so they can protect, guide, and support their children in the digital world.

Not through control. But through smart, AI-driven, respectful, and age-appropriate guidance.

As the digital world continues to evolve, so must the tools and language we use to keep our children safe.

And it starts by letting go of old terminology, and embracing the real challenge of our time: Online Child Safety.

If you’d like to explore how we support millions of families worldwide with AI-powered child protection, I’d be happy to connect.

Royi Cohen

CEO @ PureSight | Global expert on Online Child Safety, developing platforms and services for the global market.

Tags: Cyberbullying, Digital Parenting, online child safety, Online predators, safe internet use

Who Will Take on This Global Mission to Protect Our Children Online?

August 19, 2025

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Who Will Take on This Global Mission to Protect Our Children Online?

Recently, two young girls in Israel, just 7 and 10 years old, were rushed to the hospital after swallowing coins. One of them even required surgery to remove the coin from her airway. The reason? A viral TikTok challenge where children attempt to “make a coin disappear” and pull it out of their mouths.

Following these incidents, a hospital doctor issued a warning to parents: “We discovered a TikTok challenge caused this. Parents, especially now during the summer vacation, please pay close attention to what your children are doing online, and explain the risks to them.”

The Age Factor Matters

The critical point here is age. Social media trends and pressures are already influencing children as young as 7.

These platforms don’t just affect teens; they shape behaviors at even younger ages, when kids are most vulnerable.

Australia has already taken bold action, passing legislation that bans children under 16 from using platforms like TikTok, Snapchat, and, more recently, YouTube. While I’m not sure how practical or enforceable such laws will be, I also don’t believe in completely blocking platforms that have become deeply embedded in modern life. Social media can carry risks—but it also provides opportunities and benefits.

A Balanced Approach: Delay, Then Guide

What I do believe in is delaying exposure. Parents and communities should work together to postpone the age at which children join digital platforms, helping reduce social pressure on any single child. And when the time comes for them to enter the digital world, they must not walk in alone.

Just as we guide our kids in the physical world, teaching them how to cross the street safely or how to handle difficult social situations, we must also guide them in the digital world. Sitting on the couch while your child scrolls on their phone, with no idea who they’re talking to, what they’re watching, or what challenges they’re trying, is no longer acceptable.

Parents Must Step In

The first generation of parents largely dismissed this responsibility, saying, “There’s nothing we can do.” But today, an increasing number of parents understand that digital safety is our responsibility. And thankfully, there are services and technologies available that allow parents to be informed and provide guidance, even when their children are using personal devices and social media platforms.

Regulation: Privacy vs. Protection

Here lies one of the greatest challenges of our time: balancing children’s right to privacy with the need for protective monitoring. To keep kids safe, we must allow authorized services to collect limited, transparent data on children’s online activities, not to sell, not to exploit, but to alert parents when risks arise and intervention is needed.

This is a complex challenge, but solvable. A global standard can be created: when a child’s profile is active on a device, authorized safety services should be able to monitor activity, while ensuring data is shared only with the parents, in a transparent and regulated way.

A Call to Action

This, in my view, should be the mission of global regulation. Not just banning access. Not just turning a blind eye. But creating a structured, transparent framework where parents can fulfill their duty to guide and protect their children in the digital world.

So I ask: Who will take on this global mission?

Royi Cohen

CEO @ PureSight | Global expert on Online Child Safety, developing platforms and services for the global market.

Tags: online child safety, prevention, regulation, safe internet use

Back to School? Tips on keeping your kids safe!

July 13, 2020

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Summer vacation is over and your kids are back in school, facing the threats of cyberbullying, sexting and other online safety dangers. According to a recent poll in the UK, 35% of 11- to 17-year-olds reported being bullied online and four in 10 said they had witnessed others being picked on online.

And according to a study from December 2013, 473,000 6-17 year olds visited an adult website from a PC or laptop, of which 44,000 children were aged 6-11 years old!
And what about Secret, Whisper, Tinder and all the other new anonymous messaging apps that kids are using these days? There’ve been a lot of stories recently in the media about how these apps are being used for anonymous cyberbullying…

So, there is no better time to review online safety practices and tips!

Educate yourself!

Know what is happening online, where your kids go and what they do when they are online. Learn about the possible dangers – cyberbullying, sexting, online predators, and inappropriate content. Understand how these could occur, what warning signs to watch out for, and what the possible consequences could be. Remember that sometimes familiar “frenemies” who use the Internet as a weapon, may be more threatening than strangers.

Communicate with your kids

Explain about the dangers possibly awaiting them online. Tell them they should feel free to come to you whenever they feel uncomfortable – whether they “accidentally” see inappropriate content, receive a request from a stranger or feel threatened by a bully.

Review basic online safety rules

Remind your kids of these basic online safety rules:

Avoid posting of photos online!Avoid giving out names, addresses, phone numbers, schools, banking information or other similar informationNever meet someone you only know onlineDo not share your password!Do not believe everything you read. If it’s online, it doesn’t necessarily mean it is trueAvoid “checking-in” and geo tagging

For older kids that use social networks, remind them that everything online is permanent. Screenshots, caches and other tools mean that even deleting a post or comment won’t make it go away. Tell them to pause and think through every post.

Did you get them a new laptop, tablet, or smartphone?

Here are some things you should do to keep your kids safer when online:

Review your family online use rules.
Did you decide on different rules for the summer? This is a good time to rethink your family’s rules, and explain that these should be followed even if they are using the Internet from a friend’s house, at the library or from a mobile device. If you don’t already have one, consider creating a family online safety contract.Make sure you have an online safety program installed.
PureSight can assist you in monitoring your children’s online behavior on several devices (tablet, smartphone, laptop) on Facebook too! PureSight can also help you in setting time limits and in blocking offensive and hateful content, even in instant messaging programs. And you can set up individual, age-appropriate profiles to help all of your children. Learn more about PureSight.

Dying to share those “back to school” photos on Facebook? Think again…

It’s fun to share your children’s first day of school photos for all your relatives and friends to see. But here are a few things to consider before you do so:

“Unfriendly” people may find/download your child’s picture – in order to use, abuse or even try to pursue your child. To prevent this from happening you may want to think carefully about the type of images you post — for example, posting nude images should be avoided.Someone may misappropriate your child’s picture/identity, and pass your child as someone else’s or even worse – use their identity for fraudulent purposes. To avoid this, tweak Facebook’s privacy settings so that only friends and family can see the photos, and never share any of your child’s private info, such as social security or phone numbersWhen your child grows up, he will have an entire online history he never made/wanted. College admission boards, future employers now look routinely at Facebook profiles as part of their screening process. Will your child really6 want them be able to see him boarding the school bus in third grade? To avoid this either refrain from posting under your/their full name or avoid posting pictures that show his/her face clearly.

Is your kid a victim of cyberbullying?

Behavioral changes, trouble sleeping, and closing computer windows when you enter the room are some of the signs. Click this link Is my child a victim of cyberbullying? to learn the signs that may indicate your child is a cyberbullying victim or that he may be cyberbullying others.If you have come to the conclusion that your kid is a victim of cyberbullying, there are things you can do. Not responding, documenting the evidence and contacting authorities are examples. Check out our What should I do if my child has been bullied? page for other things you can do.

And what about their time at school? Are they safe? .

Here some questions to look into with your child’s teachers and administrators:

What are the rules regarding mobile devices at school?
Are children allowed to use mobile devices for calculating and research? Is there a punishment for texting in class? Or, are mobile devices not allowed in the classroom at all?Are there social-networking rules regarding student/teacher interaction?
Many teachers use Facebook and other social networks to connect to students and make themselves available for questions, while others do not. Ask your child’s teacher what their rules are, and make sure you feel comfortable with any social-networking requirements.Does your school have a Cyberbullying policy?
What is expected from both the parents and student when it comes to dealing with cyberbullying incidents? Many schools have recently implemented harsher penalties for cyberbullies, including suspension and even expulsion.Does your school use filtering software?
What is your school doing to protect your child from harmful online content and contacts while they are at school, and what happens to a student who tries to access inappropriate material.

https://www.theguardian.com/society/2014/nov/14/35pc-children-teenagers-victims-cyberbullying-fears-grooming-tinder-snapchat http://www.nspcc.org.uk/news-and-views/latest-news/2014/online-pornography/online-pornography_wda101910.html

Tags: back to school, online child safety, safe internet use

Tag: safe internet use