The Hot Tea Challenge

What Does the “Breath Holding” Challenge Involve? Some viral challenges rely on speed or surprise. This one relies on pain. In the Hot Tea Challenge, also called a loyalty check, people pour very hot tea over joined hands and watch who pulls away first. At first, teens may treat the clip like a relationship test […]

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The “Breath Holding” Challenge

What Does the “Breath Holding” Challenge Involve? The “Breath Holding” Challenge is a dangerous social media trend in which children or teens try to hold their breath for as long as possible, sometimes underwater, sometimes while applying pressure to the neck, or while copying videos that present the behavior as a game. The challenge can […]

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Online Grooming Doesn’t Start With Danger, It Starts With Conversation

Recently,Lori Fullbright, News On 6 Anchor & Crime Reporter, shared a clear and important breakdown of the actual scripts predators use during online grooming, how they initiate contact with children on social platforms, how trust is slowly built, how manipulation escalates, and where it can ultimately lead. What stood out most is something many parents, […]

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Jonathan Haidt, Pac-Man, and What Parents Are Missing

Like many parents, I recently received a message from my wife with a link to a podcast by Jonathan Haidt. She sent it with a note of deep concern about how the digital world is affecting our young daughters. It was ironic. Why? Because I am the CEO of PureSight, a company that builds tools […]

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Who Will Take on This Global Mission to Protect Our Children Online?

Who Will Take on This Global Mission to Protect Our Children Online? Recently, two young girls in Israel, just 7 and 10 years old, were rushed to the hospital after swallowing coins. One of them even required surgery to remove the coin from her airway. The reason? A viral TikTok challenge where children attempt to […]

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